Gwynnie Bee is a fashion subscription service.
— Select Projects —
“How It Works” Video
Role: Creative Producer, Content Strategy
This video was designed to educate people about Gwynnie Bee’s offerings and drive new subscriptions. Gwynnie Bee is a pioneer of the fashion subscription movement and, at the time, wardrobe rental was a new and unique concept. This video was instrumental in illustrating Gwynnie Bee’s value and resulted in direct subscriptions. I also went on to create Gwynnie Bee’s first branded series, “One Piece, Three Ways,” which showcased different ways to style a Gwynnie Bee item, driving user engagement and positively influencing rentals of key garments.
SUBSCRIBE NOW FOR A FREE TRIAL ► https://closet.gwynniebee.com/pages/pricing-and-plan-selection
Discover, experience, and enjoy great clothing without limitations. Looking to overhaul your wardrobe? Avoid the dressing room drama? Or try on a new look? We've got you covered.
WHAT IS GWYNNIE BEE?
Gwynnie Bee is a plus size clothing subscription box service catering to women sizes 10-32. Get unlimited free shipping and exchanges for a flat monthly fee.
ABOUT THE VIDEO
Refresh your wardrobe. Hone your personal style. And experiment with the latest trends without breaking the banks. It's online shopping without the commitment.
Go workwear to weekend casual with our cute dresses and tops, office-ready pencil skirts, great-fitting denim and blazers, and so much more.
Rent today's best plus size designers like BB Dakota, IGIGI, City Chic, Karen Kane, Nic+Zoe, and more.
HOW IT WORKS ► https://closet.gwynniebee.com/pages/how-it-works
Community Spotlight Feature
Role: Creative Producer, Content Strategy
I produced over 20 on location photo shoots nationwide for a community building, customer retention-focused feature showcasing customers modeling Gwynnie Bee apparel. These images appeared on the company blog alongside an interview with the Gwynnie Bee member, and were also leveraged in cross-channel marketing campaigns.
Partner Content With Karen Kane
Role: Creative Producer, Content Strategy
Photography and content for a partner marketing initiative with Karen Kane. I produced a photo shoot at Karen Kane HQ in LA, giving the Gwynnie Bee community a behind-the-scenes look at one of the service's most beloved brands.
