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Working as a producer for Gwynnie Bee, a wardrobe rental service, I forged a partnership with Rosaliz Jimenez, Photo Director of People StyleWatch magazine. This was Gwynnie Bee’s first editorial partnership and I was responsible for designing the relationship from the ground up.

I produced a photo shoot showcasing Rosaliz modeling Gwynnie Bee apparel throughout her day as an editor at StyleWatch and later leveraged this partnership to launch the “Photo-Ready Collection,” a collection of garments guest curated by Rosaliz. For this collection, I collaborated with Rosaliz, StyleWatch magazine, and Gwynnie Bee’s merchandising team, produced a photo shoot and shot all images, and designed and executed content strategy around the launch.

Following the success of this partnership, Gwynnie Bee was featured in StyleWatch magazine.

 

Images from Rosaliz style feature

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From Gwynnie Bee x People StyleWatch magazine feature

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