Production for a partnership between Gwynnie Bee, a wardrobe rental service and ecommerce site, and Karen Kane, a women’s apparel brand carried by Gwynnie Bee.
As a producer at Gwynnie Bee, I was responsible for creating strategic content to support a co-branded partnership driving Karen Kane purchases, brand visibility, and trust within Gwynnie Bee’s community of subscribers.
I hired CA-based photographer, Meghan Beierle for an exclusive behind-the-scenes shoot at Karen Kane HQ in LA, provided creative direction, coordinated shoot logistics with Karen Kane’s Director of Marketing, made image selects, interviewed Karen Kane herself, and worked with Gwynnie Bee’s merchandising team to launch a Karen Kane curated collection on Gwynnie Bee’s site. For this partnership, I also produced and photographed accompanying content featuring Gwynnie Bee stylists visiting Karen Kane’s NY showroom.
Using this original content, I designed and deployed integrated marketing campaigns across Gwynnie Bee’s website, blog, social media, and email channels.
