Production for Gwynnie Bee’s first video series, “One Piece, Three Ways,” which has gotten over 1M views.
Gwynnie Bee is a wardrobe rental service. “One Piece, Three Ways” demonstrates three different ways to style one Gwynnie Bee garment. As a producer at Gwynnie Bee, I led this shoot from concept to completion, scripting the videos, hiring and collaborating with a video team, casting a model and host, securing a location, managing a budget, working with merchandising teams, providing creative direction, designing a set, and more. I then used this content to create and deploy a paid social media campaign.
This video series was based on a successful recurring blog feature that I produced — see a sampling of images from that series down below.